Hiway transforms the financial experience of freelancers with Aria
Quand être freelance rime avec incertitude financière, Hiway a trouvé la parade. En intégrant Aria, la plateforme garantit désormais des paiements en 10h en moyenne — sans dette, sans risque, sans friction. Découvrez comment cette alliance redéfinit l’accompagnement des indépendants.
Hiway : comprehensive support for freelancers
Founded seven years ago by Alexandre Franchi and Vincenzo Morgante, Hiway is an all-in-one platform designed to support freelancers. Its mission: free independents from admin burdens so they can focus on their craft and grow their careers.
Hiway’s approach is built around three core pillars:
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Starting out (e.g. choosing legal structure, registration support)
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Daily operations (accounting via Hiway Compta (their own accountancy practice), tax optimisation)
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Wealth management advice
This end-to-end model enables Hiway to serve nearly 2,000 freelancers today.
One of the biggest challenges Hiway set out to solve is financial stress — and late payments are at the heart of the issue.
The Challenge
Freelancers often wait 30, 45, even 60 days to get paid by clients. Meanwhile, their own bills don’t wait. This cash flow gap can be a major source of stress.
There’s also a deeper risk: client insolvency. A freelancer might deliver months of work and never see a penny.
Worse, payment delays often sour relationships. “The moment money enters the conversation, it creates tension,” says Franchi. “A single issue can cause everyone to see red.”
Before partnering with Aria, Hiway had implemented alerts and reminders to flag late payments — but this reactive approach didn’t address the root cause or reduce risk.
The Aria Solution
Hiway chose Aria to provide an embedded invoice financing solution directly within its platform. The integration allows freelancers to get invoices funded in just a few clicks. Aria handles credit assessment and payment risk, without creating debt for the freelancer.
Beyond instant payment, the service acts as a form of financial intelligence:
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If Aria approves an invoice, it’s a strong signal that the client is solvent.
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If Aria declines, the freelancer can avoid taking unnecessary risk.
“I couldn’t imagine working without Aria today,” says Franchi. “It’s simple to implement and adds real value — for us and our freelancers.”
Rather than offering a general credit line, Aria funds each invoice individually. This model suits freelancers’ unpredictable income and provides fixed, transparent pricing with no exposure to debt. If the client doesn’t pay, Aria handles collections — at no cost to the freelancer.
Results
Since launch in August 2024, the partnership has delivered measurable benefits:
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Greater peace of mind — Freelancers know exactly when they’ll be paid.
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Stronger client relationships — No more awkward conversations about money.
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Improved financial health — Predictable cash flow = better business decisions.
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A stronger value proposition — Aria has become a key differentiator for Hiway.
With over €1.5 million in invoices funded already, the partnership is clearly delivering real value to the Hiway freelancer community.
Looking Ahead
Hiway now aims to make Aria’s financing solution visible earlier in the freelancer journey — even before the first invoice is issued. “We want to be proactive,” says Franchi.
Hiway also plans to extend the solution to new segments, including umbrella company workers.
“Our ambition is to raise the bar across every part of what we do,” concludes Franchi.
