[Case Study] How a European B2B Marketplace replaced their BNPL providers in a few weeks
88% GMV coverage. Six countries live at launch. Under two months from RFP to go-live. When a leading European B2B marketplace lost its BNPL provider overnight, they needed a replacement that could match their scale and speed. This case study breaks down the selection, integration, and results, including €5.3M financed in the first quarter.
Want to learn how Aria implemented BNPL for one of the biggest European marketplaces ?
- Real-world case study from a European B2B wholesale marketplace operating across 6 countries
- How they replaced their BNPL provider in under 2 months, covering 88% of top buyer GMV
- Includes the 10-dimension evaluation framework used during their provider selection process
Request the case study
FAQ on B2B BNPL
B2B buy now pay later lets business buyers pay for orders on deferred terms typically Net 30, 60, or 90 days directly at checkout. The seller gets paid immediately (usually the day after delivery confirmation), while the financing provider like Aria takes on the credit risk and handles collection.
It depends on the complexity of your setup, but the marketplace in this case study went live in under two months running on Stripe Connect with a multi-seller checkout flow across six countries. Aria’s approach is to adapt to your existing architecture rather than require a rebuild, which is what makes that timeline realistic. If your stack is simpler, it can be faster.
In this case, Aria achieved 88% GMV coverage across the platform’s top 100 buyers, the accounts generating the most seller revenue. Your results will depend on your specific buyer portfolio, the markets you operate in, and the transaction sizes involved. Part of Aria’s process is scoring your buyer base during evaluation so you know what to expect before committing.